Expanding in Australia and US
28 September 2020
Leading technology innovator and Microsoft Partner EngageRM has bucked current economic trends and is expanding in Australia and the United States.
Sports industry veteran Nick Zanotto is heading the company’s drive into the US market as Vice President – North America Development. Zanotto is responsible for all sales operations and development within the region and brings a wealth of experience across sports and entertainment. He has significant sales and sports tech experience with Legends, San Francisco Giants, San Diego Padres and Omaze.
Tim Barber has joined as Director of Sales Australasia, driving numerous opportunities in the Australian market and region. With 13 years of SaaS sales experience, Barber brings process and leadership experience to the fast-growing EngageRM operation.
EngageRM connects fans and partners to their organisations with smart, integrated and fully scaleable technology across sponsorship, ticketing and all other business operations.
Australian-owned but with a global view, the business has grown quickly in the last 12 months after becoming a Microsoft global ISV co-sell partner. With 20+ years of CRM experience and over 40,000 hours of development time, the product has been fine tuned to meet the specific needs of customers around the world. This has brought access to the US and European markets, participation in the Microsoft Sports, Media & Entertainment Accelerator and the interest of teams, leagues and venues wanting to grow past the current market offerings.
Offering industry specific verticals in sport (EngageRM) and government (CouncilRM), the business is focussed on better customer experiences through the use of repeatable IP, innovation around data and artificial intelligence to empower clients in the sport, entertainment, media and government.
“I’ve been in sports for much of my professional life and this is the best product I’ve seen”, said Zanotto.
Nick Zanotto
Barbers’ experience in software sales drove his interest in EngageRM. “My success has come from understanding what a customer needs and implementing innovative technology solutions that align to their company strategy” he said. “EngageRM has outstanding products, but also the expertise and drive to ensure we are constantly meeting market needs and solving genuine business problems. We have great solutions to real market challenges and I’m passionate about delivering positive outcomes for our customers”.
EngageRM Founder and Chief Product Officer Brett Yorgey has been excited to see wide market recognition for the business after years of fine tuning and building deep market knowledge. “With both Tim and Nick, we saw people who first and foremost have a market-led approach”, said Yorgey. “Our whole approach has been built around a strong understanding of what actually happens – and should happen – in our clients businesses and then building process enablers to support them. Our product has always been scaleable and with these appointments we can help more people to bring success in their own environments.
About EngageRM
EngageRM (formerly JayThom) solves the problems of disparate and disconnected data, systems that don’t talk to each other and time-consuming platforms that are hard to use. Using scaleable customer engagement technology, the solutions deliver clarity and useable insights to ensure businesses can grow profitably.
The organisation has been developing and implementing CRM since 1988 and has a global top-tier partnership with Microsoft. Australian-owned but global in approach, EngageRM is focussed on better customer experiences and the use of artificial intelligence to empower clients in the sport, entertainment, media and government verticals.
All solutions are built on the Microsoft Dynamics365 platform and leverage the entire Microsoft ecosystem, with all data centralised for protection, privacy and ease of access.
EngageRM has two market-leading, scalable and cost-effective cloud-based solutions:
SportsRM: This deep sports vertical connects all areas of corporate partnerships, ticketing, community, membership, integrating with venue operations, ticketing agents, catering and communications.
CouncilRM: integrates fully with other solutions and enables municipalities to manage relationships and communication with community leaders, ratepayers, volunteers and service providers. The Kinder Booking platform drastically reduces the time and frustration of manual bookings.
For further information please contact:
Ned Coten | CEO, EngageRM
ned.coten@engagerm.com | +61 433 136 832
