Conversational Intelligence (or ‘CI’), is an area of Artificial Intelligence that is far more advanced than many people realise. It allows any sports business, small or large, to save time and money while developing genuinely deep and useful insights into how their prospects and clients are thinking and the performance of people within the organisation.

We recently spoke with one of the global leaders in CI, Erez Altus from Microsoft in Israel, about how CI really works. In this video, you will hear from Erez and also see a live demonstration from his colleague Ofri Shoham.


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