EngageRM is excited to announce the growth of their Professional Services team, with Serena Galvez joining as a Senior Consultant.

Galvez brings with her 10 years of experience with CRM and data analytics in the sports and entertainment industry, having graduated with a degree in Marketing Communications from university in Los Angeles.

Starting her career at the LA Galaxy, working across database marketing and audience trends, Galvez joined AEG on the back of Marketing roles at multiple organisations. During her time as Manager of Database and Analytics at AEG, she migrated the company to Microsoft Dynamics and Kore where she managed the daily use of CRM for 25 sales staff.

Ned Coten, CEO of EngageRM, said “Serena joins EngageRM with experience and knowledge of our market that is difficult to find. She has worked with global sports & entertainment brands and brings skills and insight that come at exactly the right time. I’m particularly excited that Serena has chosen EngageRM on the next part of her professional journey.”

Galvez will be working across EngageRM’s growing client base within Australia, including Netball Queensland, Brisbane Bullets and a soon to be announced major new client. Her international experience is also likely to see exposure across EngageRM’s client base in the US and UK.

Galvez explained that she was excited to start the next stage of her career. “I love the sports & entertainment world and am really looking forward to helping to grow the EngageRM offering”, said Galvez. “My background is perfectly suited to this role and I feel I’ve got a lot of experience and knowledge that will be relevant to our customers and prospects.”

More information about Serena Galvez is available via her profile.

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