05 November 2021
EngageRM, the market-leading sports and entertainment business technology services provider, has announced a wide-ranging partnership with leading National Rugby League (NRL) club, South Sydney Rabbitohs.
The multi-year agreement will see an overhaul of the Rabbitohs’ corporate services technology, enabling the team to provide an enhanced experience to partners, sponsors and clients.
Thanks to Melbourne-headquartered EngageRM’s pioneering solution – which incorporates business automation, data analytics and CRM functionality – the Rabbitohs can now bring together the management of sales, fulfilment, operations, and engagement within one single, connected platform.
The service will also provide the Rabbitohs’ corporate partners and clients with a seamless experience at Stadium Australia, allowing them to maximise their association with the NRL club’s brand as well as the opportunity to engage more closely with its wider corporate network.
“We are delighted to join with Rabbitohs, one of Australia’s leading and most-celebrated sports teams,” said Ned Coten, EngageRM’s Chief Executive Officer.
“This is a significant and welcome partnership for us within NRL and will put the Rabbitohs on top of the league in terms of their corporate services.
“We look forward to working closely with them in the coming years and assisting them in maximising levels of engagement with their partners and clients and the value of those relationships.”
South Sydney becomes the second NRL team to sign up with EngageRM, whose partners also include numerous major league sports clubs and venues in Australia, the US and UK.
Australia’s iconic Melbourne Cricket Ground (MCG), Manchester’s Co-op Live venue, and the NBA’s LA Clippers and LA Lakers are just some of the major organisations to deploy EngageRM’s solution, which is built on the Microsoft Dynamics365 platform.
“This is a transformational partnership for our organisation, allowing us to greatly develop our corporate and commercial services through the integration of best-in-class technology from an operator at the head of global technological innovation,” said Adam Cosgrove, Rabbitohs’ Head of Commercial Partnerships.
“By bringing all areas of corporate engagement together – from first interaction to retention, ticketing to networking, functions to multi-year sponsorship deals – our organisation will get a true, single view of our corporate customers, which allows us to increase partnership revenues and our customers to benefit from a data-led, enhanced service.”