06 August 2021
EngageRM has announced a wide-ranging partnership with leading National Rugby League (NRL) team, South Sydney Rabbitohs.
The multi-year agreement will see an overhaul of the Rabbitohs’ corporate services, enabling the team to provide an enhanced experience to partners, sponsors and clients.
Thanks to Melbourne-headquartered EngageRM’s pioneering solution – which incorporates business automation, data analytics and CRM technology – the Rabbitohs can now bring together the management of sales, fulfilment, operations and engagement within one single, connected platform.
The service will also provide the Rabbitohs’ corporate partners and clients with a seamless experience at ANZ Stadium, allowing them to maximise their association with the NRL team’s brand as well as the opportunity to engage more closely with its wider corporate network.
“We are delighted to join with Rabbitohs, one of Australia’s leading and most-celebrated sports teams,” said Ned Coten, EngageRM’s Chief Executive Officer.
“This is a significant and welcome partnership for us within NRL and will put the Rabbitohs on top of the league in terms of their corporate services.
“We look forward to working closely with them in the coming years and assisting them in maximising levels of engagement with their partners and clients and the value of those relationships.”
Rabbitohs becomes the second NRL team to sign up with EngageRM, whose partners also include numerous major league sports clubs and venues in Australia, the US and UK.
Australia’s iconic Melbourne Cricket Ground (MCG), sports and entertainment group AEG and the NBA’s LA Clippers and LA Lakers are just some of the major organisations to deploy EngageRM’s solution, which is built on the Microsoft Dynamics365 platform.
“Working with EngageRM has been an excellent experience so far, they made the choice to come on board a simple one for us by working collaboratively to help us address our technology challenges. We’re excited to see how we can grow with the system in the future,” said Ben Clink, Rabbitohs’ Head of Digital.
“By bringing all areas of corporate engagement together – from first interaction to retention, ticketing to networking – our organisation will get a true, single view of our customers, which allows us to streamline back-office functions and benefit from a data-led, enhanced service.”