Taking College Basketball Around the World, with Lea Miller-Tooley

by EngageRM

27 January 2023

In our very first episode of The Engage Nation Podcast, our Host and Global Head of Marketing Callum Chambers had the pleasure of speaking to Lea Miller-Tooley, Founder and Director of Complete Sports Management (CSM).

Show Highlights

Her creation Battle 4 Atlantis, one of the biggest and most successful early season men’s Division 1 college basketball tournaments
How she brokered content deals with the likes of ESPN and NBC
The power of staying cool, calm and collected when taking college teams across the world
Discusses her groundbreaking NIL deal with Peacock Sports

We left this chat equally impressed and in awe of how Lea operates, and we hope you do too.

A little more on Lea

Lea is the founder and president of Complete Sports Management, an all-encompassing sports marketing agency. She seized the opportunity to take collegiate sports outside of the United States by creating Battle 4 Atlantis, an early season college basketball tournament in the Bahamas, now one of the most successful early season men’s Division 1 college basketball tournaments.

She also negotiated sponsorship agreements and media contracts with NBC Sports Network, ESPN, and AXS TV. Her company also takes DI college basketball teams on foreign tours all over the world to compete on a global stage against other international teams.

Interested in the incredible work Lea does?

Find her on LinkedIn and Twitter

And visit CSM’s website here

Want to support our show?

Then what are you waiting for! Hit the ‘follow’ button on Apple and Spotify, and if you’re feeling ever so generous (or you just love what we do), then leave us a five star review and make our day, week, month, and year.