23 October 2021
Gandel Invest has taken half the Series A scrip offered in a strategic placement of unlisted Australian sports-tech leader EngageRM, which is continuing its string of successes, having recently signed a number of leading global sports & entertainment brands, in addition to significant expansion in Australia.
The funds will be used to underpin scalability, strengthen the company’s US foothold and aid further expansion into the UK.
Gandel Invest is led by father and son duo Tony and Adam Gandel. Gandel Invest has an interest in mid-stage technology companies. Adam Gandel will take a seat on the Board of EngageRM, which will benefit from his strong investment and legal experience.
EngageRM CEO Ned Coten said he was particularly excited about the Gandel Invest partnership. “We are teaming up with an incredibly well known and respected Australian business and investment family, who are highly regarded both here and around the World”, said Coten. “The Gandel family has been a part of the fabric of Australian business for decades and we could not ask to have a better or more strategic partner in our business.”
Leading accounting and advisory firm William Buck, which has demonstrated experience identifying growth opportunities for SaaS companies, is supporting EngageRM with the investor search.
William Buck led the team’s first capital raise 12 months ago, which enabled EngageRM to deepen its resources and partner with Microsoft as one of only five companies globally in a specialised co-sell program.
The program helped EngageRM to build and scale its platform, strengthen marketing and provide a more sophisticated offering to overseas markets.
EngageRM has is quickly gaining traction in the US, with clients including the LA Clippers, LA Forum and Intuit Dome, which is currently under construction. The company is set to announce a number of other US deals in the coming weeks and is about to sign its second client in the UK.
Back home, EngageRM continues to work with major sporting clients including Collingwood, Carlton and Essendon football clubs, Rabbitoh’s NRL club, Netball Queensland and the Melbourne Cricket Ground – while simultaneously progressing its CouncilRM platform that aims to solve the challenges faced by Australian local government.
EngageRM would welcome an additional strategic investor with strong client relationships in the sports and entertainment vertical, to assist the team with accelerated delivery of its market-leading products, co-developed with Microsoft engineers.
EngageRM enables sport & entertainment organisations to fully engage with their fans, partners, and communities by centralising and activating data and processes. We work with leading teams, leagues, venues and federations around the globe to enable them to have a 360-degree view of their customers.
By enabling management of relationships through the right channels, we deliver efficient processes to increase participation, automate revenue generation, drive growth, and ensure profitability for our customers. These de-risk the impact of siloed data, whilst reducing cost and confusion of managing multiple systems across the business.
We do this across participation, membership, events, ticketing, partnerships, hospitality, marketing automation, community, facilities management, customer service and more, utilising the entire Microsoft Suite, including extensive Artificial Intelligence and Machine Learning.
About William Buck
William Buck is a leading firm of accountants and advisors with over 100 Directors and 800 professional staff across Australia and New Zealand.
The Melbourne office of William Buck has a specialty technology division and is currently raising funds for,and assisting SaaS and tech companies scale, as well an managing divestment mandates including in the Property Technology sector. In addition to EngageRM, the office is about to launch capital raisins for a Regulation Technology Company; OnePassport, a female legal technology (servicing in house legal teams) and Digital Body scanning and data company Bodd.
The firm, which recently celebrated its 125th anniversary year, has a strong Corporate Advisory team with a focus on SaaS and digital companies and demonstrated experience in helping companies identify new growth opportunities. Over the last five years, the team has managed over $2 billion worth of transactions across Australia.
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