Adelaide 36ers engage with their fans
03 September 2021
Just as the Australian NBL season is concluding, EngageRM’s partnership with the Adelaide 36ers is about to fire up.
After considering a range of options for the centralisation of data, CRM and process enablement within the organisation, the 36ers have partnered with EngageRM to take the club into the next phase of growth. The early focus will be on partnerships, corporate hospitality and premium sales, all fundamental and expansive features of the EngageRM platform.
Adelaide have been an institution in Australian basketball for many years, and now are making big steps off the court to ensure that growth continues. 36ers CEO, Adam May, explained that the partnership with EngageRM was central to the future growth of the business. ‘As an organisation, we need to focus on data and digital aspects of the business’, said May.
‘Organisations across Australia and indeed around the world are realising that they have to be leaders in the data and digital space in order to thrive on the court. We knew we needed a truly centralised data strategy in place to really engage with our fan base as we come out of COVID.’
‘The team from EngageRM have showed us that with their platform and the full capability of Microsoft’s artificial intelligence and machine learning, we can quickly leap to the front of the pack when it comes to understanding our audience and automating processes that have been frustrating for our people,’ said May.
Source: Adelaide 36ers
The 36ers are the third NBL team to utilise the extensive capability of the EngageRM platform, behind the South East Melbourne Phoenix and Brisbane Bullets. The functionality used by these teams includes community engagement, school camps, facilities booking, partnership management and enablement and mobile ticketing. This information, along with third-party data from other sources, in all centalised and available for use across the business, including extensive reporting and analytics capability.
EngageRM CEO Ned Coten said that he was particularly excited about the partnership. ‘I’ve been involved in basketball all my life. I’ve been in Adam’s shoes as the CEO of an NBL club along with holding many roles as a volunteer across the sport,’ said Coten.
‘The 36ers have always been one of Australia’s leading organisations and South Australia has always been at the forefront of the sport, producing many of Australia’s greatest stars. It’s great to see the organisation investing in its future, which I’m very excited to support. Our ambition is to help sports across the globe to improve their performance off the field of play so that they can thrive on it. The 36ers are on that path and we’re excited to see their progress.’
For more information about the Adelaide 36ers, please contact CEO Adam May. For more information about EngageRM, please contact Director of Sales Australasia, Tim Barber.
