The Clippers made large strides in the past few years from a low base, but still had several challenges competing in the world’s most competitive sports market, when they first met with the EngageRM team.
Understanding why others do things can be very helpful when making up your own mind. This is a story about how one club, built on a foundation of tradition but with none of their own, found the inspiration to build something special – and the technology to empower it…
The Collingwood Football Club (CFC) is Australia’s largest sporting organisation with a vision for the future that ensures the infrastructure is solid and able to support the main focus of winning AFL premierships.
The MCC manages the stadium and has progressively expanded the MCG’s role as an entertainment centre and a world-class tourist destination.
Essendon is recognised for its on-field success, its stability and its pioneering work in the community, particularly with Indigenous Australians.
The club has grown into a business with many revenue streams that include complex stakeholder relationships. From membership and supporter groups through to corporate clients and sponsors the club has grown into a substantial business to support the on-field team.
The AFC was established in late 1990 and whilst it doesn’t have the history of most AFL clubs, they are known as a leader in corporate hospitality provision and stakeholder engagement.
Our solution delivers operational excellence and builds consumer insights to improve operations and build revenue.