How AI and ChatGPT is changing the game (Part 1)

22 March 2023

Ready or not, ChatGPT is coming to change the sport and entertainment game 🤖

Unless you’ve been living under a very large, internet-restricted rock, you’ve probably heard about ChatGPT. From students using it to cheat on essays and spitting out god-awful dad jokes, to writing entire marketing strategies (definitely, not ours 😳) ChatGPT has brought to life the power of AI.

But what does this mean for the sport and entertainment industry? Our world is certainly not exempt from this disruptive innovation, and organizations have an enormous opportunity to leverage this newfound power.

In part 1, we’ll cover ticketing and partnership and next month, we’ll dive into marketing and omnichannel customer service.

* And we promise we actually wrote this ourselves.


Part 1: Ticketing & Partnerships

The skinny

Integrating AI technology will be a game-changer for sports organizations looking to improve their day-to-day business activities.

By using natural language processing and machine learning, AI can provide personalized recommendations, automate routine tasks, and handle customer inquiries with speed and accuracy.

As a Microsoft powered business, we are integrating it within the EngageRM platform. This will help sports organizations to enhance their customer experience, increase sales, and optimize their business operations with these new features at your fingertips.

Less admin, more selling? Sales teams:


How it will change ticketing
Improved Efficiency

By automating responses and handling common inquiries, ChatGPT can reduce the time spent on routine tasks, allowing sales reps to focus on higher-value interactions.

This should be music to sales departments’ ears the world over – less time on process and more time selling and building relationships.

This will improve efficiency and lead handling, resulting in more sales productivity and revenue generation. In a tough economic climate, this has never been more vital.


Personalized Interactions

ChatGPT can quickly analyze mountains of data related to ticketing and sales operations, providing personalized recommendations for tickets and promotions to potential customers based on their preferences and budget.

This feature can improve the chances of conversion by delivering tailored offerings that meet customer needs, which will again boost revenues and bolster your customer satisfaction metrics.


Enhanced Lead Qualification

ChatGPT can ask specific questions to potential customers to qualify leads and determine their level of interest, helping sales reps to prioritize the best leads.

This feature can help businesses optimize their sales funnel, leading to higher conversion rates.

By providing a more effective and efficient way to qualify leads, ChatGPT can help sports and entertainment organizations close more deals and grow their customer base.


How it will change partnerships and deals
Streamlined Asset Management

ChatGPT can be trained with information on the team’s assets and partnerships, getting across sponsorship tiers, contract terms, and activation requirements.

This enables the chatbot to provide quick and accurate answers to the salesperson’s questions and helps to streamline the management of these assets across multiple partnerships.


Personalized Proposals and Efficient Communication

ChatGPT’s ability to provide recommendations based on a partner’s preferences and needs can help to improve the quality of proposals and increase your chances of closing deals.

It can also easily handle routine inquiries and alert the salesperson to more complex or urgent issues, allowing for more efficient communication.


Improved Lead Qualification and Performance Tracking

ChatGPT can ask specific questions to prospects to help qualify leads and determine their level of interest in specific assets or partnership opportunities. Furthermore, the chatbot can be integrated with analytics and reporting modules to track the performance of specific assets and partnerships, identifying areas for improvement and optimizing sales strategies.


So there you have it. You will soon be able to work faster, smarter, and more efficiently across your business. We’ve got more content across our channels coming out in the next month about ChatGPT in sport and entertainment, but if you want to have a chat about this, drop us a line.


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