EngageRM branch into cricket after partnering with Queensland Cricket
14 November 2022
EngageRM, the market leading sports and entertainment business technology services partner, has struck a three-year deal with Queensland Cricket.
Through this partnership, Queensland Cricket will utilise EngageRM’s dynamic, data driven platform to optimize day-to-day operations and enhance their interactions with partners and fans alike.
For over 146 years Queensland Cricket has governed all levels of the game from grassroots participation to their elite teams, the Queensland Bulls, Queensland Fire and Brisbane Heat. The organisation strives to unite and inspire communities across the state though cricket.
EngageRM’s centralised platform will support Queensland Cricket across a range of areas including sales, ticketing, customer services management and memberships for the Brisbane Heat.
This partnership represents EngageRM’s first client in cricket and increases their strong presence in the Queensland market, including venues that will be used in the 2032 Olympics.
Powered by Microsoft Dynamics 365, the EngageRM platform will enhance capability and connect data points across Queensland Cricket through a centralised, single platform containing business automation, data analytics and CRM functionality.
“Improving Queensland Cricket’s data management and processes, plus our ability to make data-informed decisions is a strategic priority for our organisation and partnering with EngageRM to develop our CRM is an important step in putting our planning into action. We see significant upside and potential for QC in having EngageRM help us manage areas like our corporate hospitality program, while ensuring our partners and fans enjoy a premium digital experience with Queensland Cricket and the Brisbane Heat”, explained Queensland Cricket CEO Terry Svenson.
Pete Lock, GM Marketing & Corporate Affairs, shared this sentiment, “We have been impressed with the power and capabilities of the EngageRM platform, and we’re looking forward to providing our fans and corporate partners with a state-of-the-art digital experience that will put Queensland Cricket and the Brisbane Heat at the forefront of our industry,” he said.
“For the better part of 150 years, Queensland Cricket has worked tirelessly to ensure cricket is a favourite sport of the state. Their passion for the game is incredible,” said Dale Morris, Commercial Account Manager at EngageRM.
“We are truly thrilled to be working with Queensland Cricket to support the franchises efforts to drive operational improvements, boost audience engagement and build on their previous success,” Morris said.
“This partnership with Queensland Cricket is a significant milestone for EngageRM, marking our first client in the sport of cricket and expanding our reach in the state,” EngageRM CEO Ned Coten said.
“We are thrilled to be working with their team for the next three years to assist them in amplifying their relationships with key stakeholders,” Coten said.
EngageRM’s partners include major U.S. sports franchises including the NBA’s Milwaukee Bucks, in addition to teams and venues across the U.S., U.K. and Australia, including the iconic Melbourne Cricket Ground and Co-op Live in Manchester.
