Warrnambool Racing Club join EngageRM
18 June 2021
Warrnambool & EngageRM
Recently, EngageRM welcomed aboard the Warrnambool Racing Club (WRC). As our first client in the racing industry, shortly before their biggest event of the year, the May Racing Carnival.
Matthew Porra, Warrnambool’s Sponsorship Coordinator identified areas of the business within WRC that could be improved; and efficiencies could be gained. With his prior experience using EngageRM at the Fremantle Dockers, he knew EngageRM would offer the solution needed.
In previous years leading up to the May Racing Carnival, members had to manually register their attendance for the event, either by phone or by submitting a physical form. This resulted in lost productivity leading up to the event, due to the manual processes involved with this approach.
EngageRM was able to swiftly implement a new process, allowing WRC to focus more of its time on making sure the event would be one to remember for its members, ticket holders, and the wider community. With the help of EngageRM WRC was able to electronically send offers to its existing members via email, who could then confirm their attendance instantly. This approach was a huge success and assisted WRC in hosting an epic 3-day carnival with over 26,000 people, whilst also managing to surpass 2,000 club members for the first time.
Now that the May Racing Carnival is over, EngageRM and the team at Warrnambool are closely working together to implement additional functionality at the club. This will certainly result in another memorable May Racing Carnival in 2022!
