EngageRM Partners with Southside Racing in Transformative Three-Year Agreement
16 December 2024
EngageRM, a global leader in CRM automation and data analytics for the sport and entertainment industry, is excited to announce a three-year partnership with Southside Racing, an exciting new entity born from the amalgamation of Cranbourne Turf Club and Pakenham Racing Club in Victoria, Australia.
Starting in May 2025, this strategic partnership will see Southside Racing utilising EngageRM’s comprehensive suite of cutting-edge products, including CRM automation, premium ticketing and corporate sales tools, portals, and audience engagement technologies. This collaboration aims to enhance Southside Racing’s operational efficiency, deepen fan engagement, and elevate the customer experience across its venues.
Innovation Meets Opportunity
As a new player in the Australian sports and racing landscape, Southside Racing represents a bold step forward in modernising horse racing. By consolidating resources and expertise from two renowned clubs, Southside Racing is poised to reimagine how fans, partners, and stakeholders experience the sport. With EngageRM as its trusted partner, Southside Racing will harness the power of technology to create seamless, personalised experiences for its diverse audience.
Adam Boyle, CEO of EngageRM, expressed his enthusiasm about the partnership:
“We are incredibly excited to see this partnership come together. Southside Racing is a dynamic and innovative new entity in the Australian sports and racing landscape. We look forward to helping them take full advantage of the EngageRM platform and supporting the innovative strategies they have already put in place. This collaboration will allow us to showcase the depth and versatility of our offering, setting a new standard for how racing clubs can engage their audiences and streamline their operations.”
Revolutionising Racing with EngageRM’s Platform
EngageRM’s platform provides an integrated suite of tools designed to streamline operations, enhance customer interactions, and drive growth. As part of the partnership, Southside Racing will have access to:
- CRM Automation: Centralised customer data to provide a 360-degree view of patrons, enabling personalized engagement and tailored marketing campaigns.
- Ticketing Solutions: Advanced ticketing technology to simplify sales processes for general admission, premium tickets, and corporate hospitality packages.
- Corporate Sales Tools: Robust features to manage corporate relationships, from prospecting to closing, ensuring a seamless sales experience.
- Fan and Audience Engagement: Data-driven insights to craft personalized experiences for fans, ensuring deeper connections with audiences across all touchpoints.
- Self-Service Portals: User-friendly portals for members and patrons to manage their accounts, purchase tickets, and access exclusive content, improving the overall customer experience.
- Analytics and Reporting: Real-time data analytics to provide actionable insights, empowering Southside Racing to make informed decisions and optimise performance.
The platform’s flexibility and scalability will enable Southside Racing to integrate with existing systems, future-proof their operations, and embrace a digital-first approach to fan engagement.
Driving Growth and Fan Engagement
Southside Racing’s vision aligns perfectly with EngageRM’s commitment to helping clients thrive in a rapidly evolving sports and entertainment landscape. The partnership is expected to drive significant growth by attracting a broader audience, fostering loyalty among existing patrons, and elevating the overall racing experience.
With EngageRM’s tools, Southside Racing will be able to execute personalised marketing campaigns, deliver seamless ticketing experiences, and strengthen its relationships with corporate partners and sponsors. The integration of advanced analytics will also provide a deep understanding of customer behaviour, allowing Southside Racing to continuously refine its strategies and stay ahead of industry trends.
A Shared Vision for the Future
This partnership is not just about technology – it’s about transforming the racing experience for fans, partners, and stakeholders alike. Both EngageRM and Southside Racing share a passion for creating unforgettable moments and pushing the boundaries of what’s possible in the sports and entertainment industry.
As the partnership takes effect in May 2025, both organizations are excited to embark on this journey together, driving innovation and growth in the Australian racing sector.
About EngageRM:
EngageRM is a global leader in CRM automation and data analytics for the sports and entertainment industry. Its innovative platform empowers organizations to streamline operations, enhance customer engagement, and drive revenue growth. With a presence in major markets worldwide, EngageRM partners with leading brands, teams, and venues to create meaningful connections and deliver exceptional experiences.
About Southside Racing:
Southside Racing represents the union of Cranbourne Turf Club and Pakenham Racing Club, two of Victoria’s most respected racing institutions. As an exciting new entity, Southside Racing is dedicated to redefining the racing experience for fans, members, and stakeholders by embracing innovation, collaboration, and a commitment to excellence.
