EngageRM Selected for LaunchVic’s 30×30 Program to Drive Global Expansion
20 February 2025
Melbourne, Australia – EngageRM, the leading provider of CRM and data analytics solutions for the global sports and entertainment industry, is proud to announce its selection for LaunchVic’s esteemed 30×30 program. This Victorian Government-backed initiative is designed to propel the state’s most promising scaleups to achieve global success by 2030.
Over the next four months, EngageRM will be joining 11 companies to connect with mentors from unicorn companies like Atlassian, Canva, and SEEK, tackling key scaling challenges in HR, Operations, and Finance.
EngageRM is revolutionizing the way sports organizations, leagues, and venues manage their operations, engage fans, and unlock new revenue opportunities. With a rapidly growing presence across APAC, North Americas and the UK, EngageRM has established itself as a critical technology partner in the industry. The business has clients across AFL, NRL and wider Australian sport, all US Major Leagues including Major League Baseball, the NFL, NBA, NHL, and Major League Soccer, and the UK’s Premier League. Participation in the 30×30 program will accelerate the company’s international growth, enhance its innovation capabilities, and strengthen its global impact.
Empowering the Future of Sports Technology
Through LaunchVic’s 30×30 program, EngageRM will gain access to world-class mentorship, strategic support, and a powerful network of fellow high-growth companies. The program aligns perfectly with EngageRM’s vision to scale its industry-leading CRM and data analytics solutions while continuing to deliver exceptional outcomes for its clients.
EngageRM Leaders Representing the Program
EngageRM’s involvement in 30×30 will be spearheaded by:
Adam Boyle, CEO: A visionary leader with extensive experience in sports technology, Adam has led EngageRM’s growth across global markets.
Pru Killick, Head of People & Culture: Pru is a hands-on operational leader with extensive expertise in people management and championing a performance lead culture.
Corey Kirby, COO: Corey is dedicated to delivering delivering tangible results in a structured manner, and financial diligence to drive measurable impact.
Shaun Lumsden, Snr Solutions & Process: Shaun has a deep expertise in sporting and operations offering a unique and effective perspective on operational efficiency and alignment.
A Commitment to Growth and Innovation
Adam Boyle, CEO of EngageRM, expressed his enthusiasm about joining the program:
“We are incredibly excited to be part of LaunchVic’s 30×30 program. This is a significant milestone for EngageRM as we continue to scale our business and enhance our capabilities globally. The program provides us with the strategic resources and networks to amplify our success, and we look forward to leveraging this opportunity to further our mission of transforming the sports and entertainment industry.”
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About LaunchVic’s 30×30 Program
LaunchVic’s 30×30 program aims to cultivate 30 high-growth Victorian startups by 2030, equipping them with tailored mentorship, funding opportunities, and strategic insights to scale successfully. For more information, visit LaunchVic.
About EngageRM
EngageRM is a leading CRM and data analytics platform designed for the global sports and entertainment industry. With deep integrations across Microsoft Dynamics and the Power Platform, EngageRM enables organizations to optimize fan engagement, streamline operations, and unlock new commercial opportunities. Founded in Melbourne with a growing presence in the U.S. and beyond, EngageRM is committed to delivering cutting-edge technology that transforms the way sports organizations connect with their audiences.
For more information, visit EngageRM.
