EngageRM Supercharges Fan Engagement with Acquisition of Power’d Digital
15 May 2025
EngageRM, a leading provider of business and marketing automation, CRM, and data analytics solutions, has announced its acquisition of Power’d Digital, a comprehensive first-party channel platform. This strategic move is set to revolutionize how organizations connect with their fans, offering seamless integration with branded sites and apps to boost reach and revenue.
What does this mean for the industry?
EngageRM, established in 2003, has built a strong reputation as a global leader in sports technology. Serving major players across the NBA, NFL, MLB, MLS, NHL, Premier League, AFL, NRL, A-League, and NBL, their platform empowers businesses to cultivate valuable relationships with fans, partners, and communities through data-driven insights, streamlined ticketing, targeted marketing, and real-time reporting. Now, by bringing Power’d Digital into the fold, EngageRM is taking its capabilities to the next level. Power’d’s innovative technology focuses on tokenizing and delivering a wide array of offerings directly to fans, including:
- Ticketing: Seamless and efficient ticket sales.
- Experiences: Unique and memorable fan experiences.
- VIP Packages: Exclusive access and premium offerings.
- Commercial Offers: Targeted promotions and deals.
- Merchandise: Integrated and convenient merchandise sales.
- Memberships: Streamlined membership management.
- Hospitality: Enhanced hospitality offerings.
- Loyalty Programs: Engaging and rewarding loyalty initiatives.
The integration of Power’d’s first-party channel capabilities will empower EngageRM’s platform to deliver even more personalized and data-driven fan interactions. This will also provide sports and entertainment organizations with more flexible and efficient operational tools.
Leadership Perspectives
Adam Boyle, CEO of EngageRM, emphasized the strategic importance of the acquisition: “The acquisition of Power’d aligns with our commitment to innovation and delivering exceptional value to our clients. By integrating Power’d’s first-party channels, we are poised to set new benchmarks in fan engagement and operational excellence within the sports and entertainment sectors.”
Scott Dinsdale, CEO of Power’d, expressed his enthusiasm for the future: “We are thrilled to join forces with EngageRM and build on the incredible legacy we have already created. The ever-growing EngageRM network presents a tremendous opportunity to scale our solution and redefine fan engagement experiences on a global scale. We’re truly excited about what we can achieve together.”
Looking Ahead
The integration process is set to commence soon, with teams from both EngageRM and Power’d Digital working collaboratively to seamlessly blend Power’d’s portal capabilities into EngageRM’s existing platform. Clients can anticipate the rollout of enhanced features and services in the coming months.
Download the Press Release [PDF]
Stay tuned for more updates as EngageRM and Power’d Digital come together to shape the future of fan engagement in the sports and entertainment industry!
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