Dale loves sport, and he’s got the career to match that passion. After working for businesses, clubs, and a national sporting organisation all within the sports industry, he joins EngageRM as our new Commercial Lead for the Asia Pacific Region.
It’s a question we like to ask all our new staff, but has sport always been a passion in your life?
DE: 100% I’m born and raised in Melbourne and basically grew up around AFL in the winter and cricket in the summer whilst fitting in tennis, basketball, and a little bit of golf now. I’m one of 3 kids so sport was always something we did to burn energy and have fun.
Did that love of sport translate into your career?
DE: Sports been with me throughout all my schooling, and I studied sports management at university with the aim of starting a career in the industry. Now I can say that I’ve been fortunate enough to work in the industry for many years, which I love.
What did you career path look like after you left university?
DE: After university, I travelled the world and once I returned, I started in business development for a short time, then I found myself at SportsTG for a number of years. It was a great place to be with plenty of opportunities that opened my eyes up to the world of sport and how vast it was. No days were the same, and each client had their own challenges which I loved. After 5 years, I moved to Melbourne City to sit on the other side of the table and learn more from a client’s perspective. I’ve always wanted to be involved in all aspects of the sports industry, so to top it all off I’ve also worked with Motorcycling Australia to get that NSO experience.
What made you come back to the product and business side?
DE: There’s so much opportunity in the sports tech space now, and after spending my time in the three main silos of the sports industry, I feel like I’m ready to head back to the product side. The field has advanced incredibly as well, so it was an opportunity that was too good to pass up.
What led you to EngageRM, and what excites you about your new role?
DE: I’d come across EngageRM a few times previously through my network or on pages like LinkedIn, so the name was familiar to me when the job popped up. Once I began the interview process, it just opened my eyes to how robust the product is and its potential in the market, so it was just a really great fit for me. I’m excited to grow a network within the sports industry and help make a positive impact in the sports industry through the platform.
