Different Game, Different Fans, Different Strategy, with Charlotte Thomson

by EngageRM

28 July 2023

Episode 2 of our Women’s World Cup series is here with none other than Charlotte Thomson, Head of Women’s Football at COPA90, a global football media brand with unrivalled relevance in the lives of Gen-Z and Millennial fans, endorsed by the world’s biggest brands, platforms and creators.

Charlotte has an unwavering passion for women’s football and can’t imagine working anywhere else. So, it was only natural we brought her on to cover the digital communities that enhance the women’s game in fun and unique ways.

Show Highlights

Why those who invest or want to invest in the women’s game need to focus on fans
How women’s football is a different product that requires a different investment strategy
The unique communities built around the women’s game

We absolutely loved having Charlotte on, and this chat could’ve gone on for hours, her passion is nothing short of infectious.

A little more on Charlotte

As Charlotte says herself, she does her bit to help grow women’s football at COPA90 and beyond. Her career has spanned roles at The Football Association, TalkSport and Sports Revolution, she’s also the founder of Her Move magazine.

Women’s football is a key passion for Charlotte, who works to share the moments outside the 90 minutes that make those 90 minutes on the pitch matter. She works across a portfolio of brands to spearhead their digital content strategies and push the game further.

Interested in the incredible work Charlotte does?

Find her on LinkedIn

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