The Spurs’ winning formula: How culture and data drive high performance, with Jordan Kolosey

by EngageRM

28 February 2023

It’s our second episode of The Engage Nation Podcast and we had the joy of speaking to Jordan Kolosey, Vice President, Business Strategy and Innovation at Spurs Sports & Entertainment.

No two days are the same for Jordan and his team. Their unrelenting focus on data and innovation to keep improving every season, and how they digitally engage with their global fan-base, ensure the Spurs remain a world class team.

Show Highlights

How the stonecutters creedo underpins the values and culture of the entire Spurs organization
Why bringing fans into the business strategy process transforms innovation
The impacts of diversifying the Spurs offering by understanding various fan demographics
How the team are shifting to the international battleground and the changes of a shrinking world

We left this chat completely enlightened on how Jordan and his team continually push the boundaries.

A little more on Jordan

Jordan’s career has spanned over 15-years in the sports world, working for the Orlando Magic, Nashville Predators and now the San Antonio Spurs. Throughout his career, Jordan has focused on market research, business strategy, analytics and innovation to enhance operations and build successful engagement strategies.

In his current role with the Spurs, Jordan oversees the Spurs business strategy and works with his team to utilize data and analytics to enhance fan experiences and engagement.

Interested in the incredible work Jordan does?

Find him on LinkedIn

And visit the Spurs website here

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