How to create viral NFL content, with Scott Kegley
31 March 2023
In our fourth episode of The Engage Nation Podcast Scott Kegley, Vice President Digital Strategy at AMB Sports & Entertainment joined in on the fun!
AMB owns a number of teams and venues including the Atlanta Falcons, Atlanta United and Mercedes- Benz Arena. Scott has seen the digital transformation of sports firsthand, moving from the humble BlackBerry to starting the San Francisco 49ers Instagram account on his iPod Touch and now leading a wide content and digital team.
- How Scott’s team seek creative ideas outside of sports
- Taking inspiration from late night tv to pop culture
- Why a diverse team helps craft content for audiences of all ages and backgrounds
We left this chat incredibly impressed with how Scott pushes the boundaries of all things digital.
A little more on Scott
With a career spanning over 20 years in sports, Scott has developed both an impressive resume and understanding of digital media and strategy. After starting with the San Francisco 49ers as a Video Intern, Scott has also worked for the Minnesota Vikings and now AMB Sports and Entertainment, who own the Atlanta Falcons and Atlanta United.
Throughout his career, Scott has adjusted to the digital world seamlessly, managing video, written content, game day apps and social content. In his current role, Scott works with his team to manage and implement the digital strategy for the multiple teams under the AMB Sports and Entertainment banner.
Interested in the incredible work Scott does?
Find him on LinkedIn: https://www.linkedin.com/in/scottjkegley/
And visit AMB’s website here: http://blankfamilyofbusinesses.com/
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