Painting the Picture with Data, with Shane Chapman
20 April 2023
In our fifth episode of The Engage Nation Podcast we were joined by Shane Chapman, Head of Data Strategy at the West Coast Eagles Football Club!
Shane didn’t intend to work in the data field, but now he can’t imagine working anywhere else. With a career spanning over 17 years at the Eagles, Shane understands the value of data unlike many others, and how it can push teams to the next level.
- The impact of data within sports
- How to continually make strategic decisions during the home and away season
- Why data led decisions are pivotal for success
- How to translate and visualize data so it can be shared in a meaningful way
We left this chat incredibly impressed with how Scott pushes the boundaries of all things digital.
A little more on Shane
In our fifth episode of The Engage Nation Podcast we were joined by Shane Chapman, Head of Data Strategy at the West Coast Eagles Football Club. We first met Shane 6 years ago, when we became the Eagles CRM partner in 2017 since then, we’ve worked closely with Shane and his team to push the boundaries of fan engagement at the Eagles.
With over 17 years’ experience at the Eagles, Shane has an unparalleled understanding of the importance of data in sport. In this episode we discuss all things data and sport, as well as how he visualizes data for those who are not as across the space as he is.
Interested in the incredible work Shane does?
Find him on LinkedIn: https://www.linkedin.com/in/shane-chapman-9a2a8829/
And visit the Eagles website here: https://www.westcoasteagles.com.au/
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