The Godfather of NFL Video Production, with Rob Alberino
25 May 2023
Today, we had the pleasure and outright joy of chatting to Rob Alberino, VP Content and Production at the Kansas City Chiefs.
Rob has worked in and around the NFL for almost 30 years, starting his career in 1995 at NFL Films with roles at the Eagles 49ers and now the Chiefs to his name.
Show Highlights
- A discussion on how the media landscape has changed throughout his career
- How you plan and execute a strategy for the Superbowl
- Whether short form content will replace long form
We can’t do this chat justice here, so just grab a cuppa, a notepad and enjoy our conversation with one of the best in the business.
A little more on Rob
Rob is the VP of Content and Production at the Kansas City Chiefs, overseeing all aspects of content the team produces for their various channels.
His career is nothing short of impressive, and the 61 Emmys on his shelf at home prove our point. Rob started off at NFL films working with the team to produce and execute a variety of programs. From there, he moved to the Philadelphia Eagles as their VP of broadcasting, staying with the team for over 13 years.
He then moved to the Chiefs for three years as their VP of Media and Marketing, leading the marketing team in originating seasonal campaigns, renewal collateral, and event customization. Soon enough, the bay area called, and Rob joined the 49ers as the “Chief Story Teller for the team” before rejoining the Kansas City Chiefs in 2020 in the role he finds himself in today.
Interested in the incredible work Rob does?
Find him on LinkedIn: https://www.linkedin.com/in/robertalberinojr/
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