From Creating the First Female Cleats to Ensuring Equality, with Laura Youngson

by EngageRM

16 August 2023

It’s time for episode 5 of our Women’s World Cup series, and today we’re joined by Laura Youngson.

Laura’s always held a passion for entrepreneurship, she’s the CEO and co-founder at Ida Sports & a Co-Founder of Equal Playing Field, she also holds multiple world records to her name.

It was after completing one of these world records, a football match held at the top of Mount Kilimanjaro, where Laura realized football boots were made for men and left women in pain, so she set off to create boots tailor made for women.

Since launching their first product in 2020 Ida’s boots have taken over the world and they’re only just getting started.

Show Highlights

Why we need more qualitative data into ACL tears in the women’s game
How creating a unisex boot is a step in the right direction, but doesn’t address the root problem
Pushing for more women to become entrepreneurs

A little more on Laura

Laura is a lifelong entrepreneur, TEDx speaker and champion of change. She first founded Equal Playing Field, an organization that works to highlight the gender inequalities that exist in sport and celebrate the women’s game. It’s also provided Laura with the opportunity to attain the 4 world records she currently holds.

As we’ve mentioned, at one of these world record attempts, a football match held on Mount Kilimanjaro, Laura realized how football boots, which were designed for men, left women in pain long after the final whistle. So, she set about creating football boots specifically designed for women, and Ida Sports was born.

Interested in the incredible work Laura does?

Find her on LinkedIn

Learn more about Ida Sports and get your own pair of female football boots here

Want to support our show?

Then what are you waiting for! Hit the ‘follow’ button on Apple and Spotify, and if you’re feeling ever so generous (or you just love what we do), then leave us a five star review and make our day, week, month, and year!