From Creating the First Female Cleats to Ensuring Equality, with Laura Youngson
16 August 2023
It’s time for episode 5 of our Women’s World Cup series, and today we’re joined by Laura Youngson.
Laura’s always held a passion for entrepreneurship, she’s the CEO and co-founder at Ida Sports & a Co-Founder of Equal Playing Field, she also holds multiple world records to her name.
It was after completing one of these world records, a football match held at the top of Mount Kilimanjaro, where Laura realized football boots were made for men and left women in pain, so she set off to create boots tailor made for women.
Since launching their first product in 2020 Ida’s boots have taken over the world and they’re only just getting started.
- Why we need more qualitative data into ACL tears in the women’s game
- How creating a unisex boot is a step in the right direction, but doesn’t address the root problem
- Pushing for more women to become entrepreneurs
A little more on Laura
Laura is a lifelong entrepreneur, TEDx speaker and champion of change. She first founded Equal Playing Field, an organization that works to highlight the gender inequalities that exist in sport and celebrate the women’s game. It’s also provided Laura with the opportunity to attain the 4 world records she currently holds.
As we’ve mentioned, at one of these world record attempts, a football match held on Mount Kilimanjaro, Laura realized how football boots, which were designed for men, left women in pain long after the final whistle. So, she set about creating football boots specifically designed for women, and Ida Sports was born.
Interested in the incredible work Laura does?
Find her on LinkedIn
Learn more about Ida Sports and get your own pair of female football boots here
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