Moving Women’s Sport from Worthy to Irresistible with Tammy Parlour MBE

by EngageRM

08 August 2023

We’re back with episode 4 of our Women’s World Cup series, with Tammy Parlour MBE joining us today!

Tammy is the CEO and Co-founder of The Women’s Sport Trust in the UK. Through her work at the Trust, Tammy brings together all the different stakeholders in sport to drive conversation to boost investment and success in the women’s game.

The Trust has been supporting women’s sport for over 10 years, working with elite athletes and leaders across sport, media and business to continually challenge thinking and raise the profile of women’s sport.

Show Highlights

Why the right foundations are crucial for sustainable growth
How women’s sport will develop as it grows and commercializes along the way
The significant commercial opportunity women’s sport represents

Tammy was a joy to chat to, and her passion for women’s sport is nothing short of infectious, we hope you enjoy.

A little more on Tammy

Tammy is a Master in the Korean martial art of Hapkido, having practiced for over 40 years which led her to setting up her own Hapkido and meditation school in central London, which has been running for over 30 years.

The London 2012 Olympics inspired her to create The Women’s Sport Trust, to move women’s sport from worthy to irresistible. Over ten years later and the Trust has grown to a board of 11 leading professionals and produces multiple pieces of research and framework a year.

Interested in the incredible work Tammy does?

Find her on LinkedIn

Download The Value of Women’s Sport report here

Want to support our show?

Then what are you waiting for! Hit the ‘follow’ button on Apple and Spotify, and if you’re feeling ever so generous (or you just love what we do), then leave us a five star review and make our day, week, month, and year!