Based on insights from hundreds of clients over 12+ years
The EngageRM Fan Engagement Scorecard has been developed using the lessons we learned from working directly ‘in the trenches’ with hundreds of sports & entertainment organisations all over the world. We have worked with every kind of business – from those with just a few people to major global brands that are household names. We’ll take your results and compare them to our worldwide benchmarks, giving you insights on where you’re standing out and where to improve.
How it works
Rate yourself quickly and intuitively by answering 24 rapid-fire (but easy & straightforward) questions about your Fan Engagement strategy. This will help to identify exactly where you’re ‘smashing it’ versus where you may need some support.
We’ll then send your customised Free Report, providing tailored advice based on years of experience from Industry Experts who cut their teeth on the front line of Fan Engagement.
You’ll get a crystal-clear picture of where you are right now and understand how you compare to other organizations. This will help you determine where you could be in terms of attracting, nurturing, and converting new fans and members, increasing ticket sales, slashing admin, growing revenue, and pioneering new opportunities to lead your industry. You’ll identify obstacles that may hinder you from achieving the growth your organization wants.
The Scorecard Will Measure You Against The Four Key Pillars Of Fan Engagement
1. Data & Analytics
What data do you have access to, how accurate is it and what do you do with it? Do you have the reports that matter?
2. Communication & Engagement
How do you communicate with your audience? Do you know what really motivates them, or are you just guessing?
3. Sales Process
Do you have a slick sales machine or a broken down & inconsistent process that doesn’t deliver what you need?
Is it simple and easy to buy tickets or does it turn fans away? Are your sales team motivated and delivering results?
The Four Key Pillars are simple to improve when you can identify and benchmark your current performance. Smart operators can then identify the best ways to dramatically improve sales and marketing performance.
How Will This Help Me?
We all love a quiz, but this one isn’t just for fun! It’s been designed to serve a very specific purpose: helping you to build a World Class Fan Engagement Program.
Each question will prompt you to reflect on where you’re currently at, and more importantly what you want to achieve. It will help you to understand how to improve and what actions you need to make to see that change.
We’ll lay it all out simply and easily:
- This is a completely free assessment tool
- It takes just 2-3 minutes to complete
- You’ll get instant feedback on how to improve your score
- We’ll email a customized report with your results
- You can follow up with a Discovery Call to learn more