SpongeBob, the Real Super Bowl Winner
06 March 2024
I’m a self-admitted novice NFL fan. So, as I began my research on Twitter, I didn’t expect to see SpongeBob..
Lessons From Nike: Capturing Athlete* Data
21 February 2024
In Nike’s 50 year celebratory publication ‘After all, There is no finish line‘, the shoe giant shared their design vision..
My Aus Open Review
05 February 2024
I think the Australian Open has to be considered one of the most well run, organised and innovative sports events..
Why the NFL is Lasered in on Fan Retention (and the MLB isn’t)
15 January 2024
The NBA and NFL average home attendance is almost at capacity across the board. At 96% and 98% respectively, their..
The secret to unlocking real-time fan data on event day
27 December 2023
We’ve said it before and we’ll say it again, personalization = revenue. And a shift is happening in the sports..
Today’s Colosseum’s: Next-gen Venues of the Future
12 December 2023
It’s been a long time since The Romans built the Colosseum and its safe to say we have come a..
The NWSL’s Impossible Choice: Fans or Revenue?
28 November 2023
The National Women’s Soccer League (NWSL) just improved the collective annual value of their media rights by over 4,000%. This..
The Battle for Customers is Outside the Arena
14 November 2023
Who are the Boston Celtics’ biggest competition? 🍀 Another rival team? The LA Lakers or the Milwaukee Bucks? While that..
EngageRM Bring the Heat with Latest Staff Addition
02 November 2023
EngageRM is excited to announce the newest addition to our team, Patrick de la Guardia. With extensive experience in CRM,..
