Microsoft Dynamics CRM for teams, leagues & venues

Born in sport

We have a deep and lifelong commitment to sports technology. We understand the business of sport and use technology to make it better. This ‘sport first’ approach means you get intuitive, smart solutions driven by real experience.

Prove It To Me

Proven, Fully Customisable Solutions Out-Of-The-Box

Ticketing

Fully integrated, with data managed in your CRM.

Partnerships & Suites

Deliver the perfect experience for your premium customers.

Fan Engagement

Build deep, meaningful and real relationships fans love.

Teams

Harness the power of data and analytics.

Build lifelong connections with fans and deliver best-in-class business systems across your organisation.

Empower Your Team

Leagues

Aggregate and benchmark data in real time across your League.

Deliver and manage league-wide programs and enable extensive reporting.

League-wide Solutions

Venues & Arenas

Get centralised operations and intelligence on one platform, content delivery, hospitality, event management, ticketing and more.

Be Memorable

Case studies

Collingwood FC Case Study

Collingwood knew that there was significant opportunity in having a better system to capture, understand and engage with their community.

Netball Queensland

Netball QLD went through an exhaustive process to select a technology platform that could move the organisation towards their digital transformation goals. Their solution had to cover professional sports, venue hire, participation and integrate with their systems.

Melbourne Cricket Club

The MCC had several manual processes related to the management of food & beverage and ticketing of the corporate suites. These manual processes not only required additional resource allocation but...

I hadn't talked to a partner in so long where I felt like we had the same vision, we had the same understanding of what this really could be, and we could work together to make it happen.

Charles Sims, Head of Technology, LA Clippers

Learn Why We Care

We've spent over 10 years and 50,000 hours building SportsRM. We've made all the mistakes so you don't have to.

Driven By Sport Own Your Data

Our partners

What We Know (…and want you to know too!)

We spend every day at the coalface with very talented people. Learn what they’re doing to stay ahead of the game…

The SportsRM Journey

We started with SportsRM in 2009 on a project with Tennis Australia. We developed a membership system and built that out over about a two-year period and then moved over to the Collingwood Football Club...

The impact of SportsRM

The areas of corporate cover off on corporate hospitality, ticket sales, suite sales, digital assets where you’ve got the partnerships team looking after a range of assets as part of a partner program...

US Expansion

We started last year in the co-sell program with Microsoft, where we were selected as one of only five partners around the world to be a part of a global pilot program...